Blogged vs looker.so: measuring rankings, or publishing what moves them

The Knowledge Engine holds source bound keyword knowledge and Autopilot turns it into approved Topics. Blogged runs no keyword difficulty database of its own and publishes no volume or CPC figures.

One seed expands to up to 200 ideas per lookup with search volume, the DataForSEO Labs 0 to 100 difficulty score, CPC, intent and a 12 month trend, all billed to your own key.

Autopilot keeps a bounded supply of Topics under approved Content Directions and refills it as posts are used. Plans allow 40, 80 or 120 Topics a month.

looker.so returns keyword lists and audit findings. Turning one into a topic, a brief or an article is work that happens somewhere else.

Blogged produces no keyword gap report. Competitor Watch follows what competitors publish, not the terms they rank for.

Domain Overview lists every keyword a domain ranks for with position, volume and URL, a separate gaps view surfaces terms a competitor holds and you do not, and any row can be added to tracking in one click.

Competitor Watch runs weekly over approved competitors' feeds, sitemaps and bounded public pages. Signals carry source evidence and never become Topics without human review. 7, 15 or 25 tracked competitors by plan.

Competitor teardowns and audits run whenever you ask for them, against any domain, but nothing watches a competitor on a schedule. The scheduled cadence, the rank changed webhook and the whats_changed diff feed all cover keywords you already track, not a rival's domain. looker.so lists competitor rank tracking on its own roadmap.

The Knowledge Engine holds source bound product facts, competitor facts and keyword knowledge with official sources, freshness monitoring, conflict resolution and controlled refresh. Stale, rejected, superseded or conflicting entries are excluded from normal reuse.

looker.so stores rankings, keyword lists, SERP history and audit results. It generates no text, so there is nothing for a fact base to ground.

The editor scores readiness, lists blockers, breaks the score down by SEO pillar and carries a separate GEO checklist. Plans allow 30, 60 or 90 posts a month.

looker.so does not write. Its public pages describe no article generation, no drafting and no editor, and its product surface carries no content route.

On a blog site Blogged builds and hosts: a Blogged subdomain to start, blog.yourcompany.com when you connect a domain, or your existing path such as yourcompany.com/blog through a reverse proxy.

Nowhere. looker.so ends at a dashboard, a keyword list, an audit report or a shareable client report, and none of those are a published page on your site.

Blogged does not push into an existing CMS. It is the destination rather than a plugin, and that is the main reason to rule it out.

looker.so publishes no CMS integrations, because there is nothing to send. It reads sites rather than writing to them.

Blogged discovers site images and rendered page captures, holds them in a review queue until a member approves them, places an approved visual exactly, and composites your approved logo after generation. 150 to 450 images a month by plan.

looker.so has no image capability. Client reports carry your logo and accent color, which is report branding rather than article imagery.

Autopilot holds the publishing schedule and cadence, and the command center shows current status, scheduled publications and an activity and recovery trace.

You set a checking cadence per project: daily, every three days, weekly, monthly, or manual only, plus an on demand recheck. That schedules measurement, not publication.

Blogged is not a rank tracker. There is no daily position check for a keyword you nominate, and no location or device targeting. Search Console average position is a reported average, not a tracked rank.

Unlimited keywords checked daily on Google and Bing, targeted to a country, region or city and to desktop or mobile, with AI Overview citations and Google Map Pack position recorded alongside the organic result.

Insights reports Search Console figures on Google's finalized windows. Blogged stores no results page and cannot show who ranked above you on a given day.

Spyglass replays the captured results page for any tracked keyword on any day in the last year, with your listing ringed in place and the competitors above and below it.

The editor carries a GEO checklist applied while a post is written. Blogged does not measure whether an assistant or an AI Overview mentions you afterwards.

Mention counts on ChatGPT and Google AI Overviews, share of voice against named competitors and the pages models cite. looker.so describes this as a lookup you run rather than a continuous tracker.

Blogged runs no crawler over your site. The editor scores an individual post for readiness, blockers and SEO pillars before that post goes out.

Crawls any public domain and returns a health score plus issues ranked critical, warning and notice, covering broken links, redirect chains, indexability, titles, meta descriptions, headings, alt text, duplicate and thin pages, orphan pages and canonicals.

Blogged holds no backlink index and reports no authority score. It does no off site link work of any kind.

Domain Overview shows a traffic estimate, ranking keyword count, position distribution and top pages, plus an Ahrefs Domain Rating taken from the free public endpoint Ahrefs publishes. There is no backlink index of its own.

Insights reports clicks, impressions, CTR, average position, top queries and top pages from a connected property, plus indexing coverage, on Google's finalized windows.

Google Search Console integration is listed on looker.so's roadmap rather than among shipped features, and no Search Console setting, route or endpoint appears in the product. Its numbers come from live results page checks on your key instead.

A CTA view counts only when at least 25 percent of the surface enters the viewport, so the denominator is stated. Insights adds click through, CTA breakdowns, lead conversion, subscriber outcomes, channels and campaigns.

looker.so measures position and mentions. It does not own a destination, so it has no view of a reader who arrived, a CTA that was seen, or a lead that resulted.

Blogged brands the blog site it hosts and reports inside the product. It publishes no white label client report you can send under your own domain.

Any project becomes a live public report on your logo, agency name, accent color and domain, with no powered by footer and no signup CTA, optional password and expiry, section visibility toggles, PDF export and a domain anonymizer. A small Verified by looker.so seal vouches that the numbers came from a real check, and a hide provider branding toggle exists.

Full Autopilot publishes only after approved Content Directions and governance checks pass. A publication hold blocks publication outright, and the review queue is governed rather than advisory.

There is nothing to hold. looker.so publishes no content, so governance over what may go live does not apply to it.

Blogged publishes webhooks for lead capture, submits sitemaps and runs URL inspection through Search Console, and serves docs at docs.blogged.dev with llms.txt. It does not publish an API that drives the content pipeline end to end.

A REST API and a native MCP server expose 45 tools across projects, keywords, scans, audits, research, domain analysis and AI visibility, with org scoped keys and cost labels on the calls that spend money.