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Free 20-lesson course

SEO & AI Visibility for SaaS

A practical, evidence-led course for building discoverability across search engines and AI answers—without chasing shortcuts or confusing mentions with business growth.

6 modules 20 lessons About 4 hours Evidence reviewed Sep 2026
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By Blogged Editorial Team · Built for SaaS founders, marketers, and lean content teams

What you will build

  • A technically reliable discovery foundation
  • A buyer-centered SaaS page and topic portfolio
  • A governed blog growth machine
  • An evidence-led AI visibility practice
  • A measurable 90-day operating system

Curriculum

From foundations to a working growth system

Each lesson ends with a practical exercise, current primary sources, relevant Blogged tools, and a next step matched to the topic.

Module 1

Build the discovery model

Connect search and AI discovery to the customer journey and commercial outcomes.

  1. 1How SaaS discovery works nowUse one durable model for classic search, AI answers, referrals, and product evaluation. 10 min
  2. 2Translate visibility into business goalsDesign a measurement model that separates eligibility, exposure, engagement, and outcomes. 11 min

Module 2

Become technically discoverable

Give crawlers, search engines, AI systems, and people a reliable site to use.

  1. 3Crawl, render, index, and serve reliablyAudit the technical path that every search and AI discovery system depends on. 12 min
  2. 4Design canonicals, sitemaps, and redirectsConsolidate duplicate URLs and make migrations predictable for crawlers and users. 11 min
  3. 5Build site architecture and internal linksCreate navigable topic relationships that help buyers and crawlers understand your product. 12 min
  4. 6Make the experience fast, mobile, and accessibleTreat usability as a discovery and conversion foundation, not a cleanup project. 11 min
  5. 7Use metadata, media, and structured data honestlyMake each page understandable and shareable without adding unsupported markup. 12 min

Module 3

Turn demand into the right pages

Research customer language, map the market, and prioritize a useful page portfolio.

  1. 8Research customer language and intentBuild demand research from customer problems, not keyword volume alone. 12 min
  2. 9Map the competitive landscape without copying itUse competitors and alternatives as evidence while preserving your own strategy. 11 min
  3. 10Design the SaaS page portfolioMatch each important buyer intent to the page type best suited to satisfy it. 12 min
  4. 11Prioritize content responsiblyChoose work with evidence, strategic fit, and maintenance capacity—not volume pressure. 10 min

Module 4

Build the SaaS blog growth machine

Create a governed publishing system that compounds knowledge, links, and conversion paths.

  1. 12Why a powerful SaaS blog is a growth machineUnderstand how a governed blog compounds knowledge, discovery, trust, product education, and conversion. 13 min
  2. 13Build topic systems, not keyword pilesTurn approved strategic directions into a balanced, connected supply of publishable Topics. 11 min
  3. 14Research and write evidence-led contentBuild trustworthy articles with primary sources, product truth, original insight, and visible uncertainty. 13 min
  4. 15Draft, illustrate, link, and convertAssemble a useful article with visual explanation, connected reading, and a contextual next step. 14 min
  5. 16The Blogged blog-site blueprintSee the publishing, discovery, reader, brand, and measurement systems Blogged applies to customer blogs. 14 min

Module 5

Earn AI visibility

Make trustworthy information easy to retrieve and cite while keeping crawler control explicit.

  1. 17Design for retrieval, citation, and verificationMake important information easy for people and machines to locate, understand, and validate. 12 min
  2. 18Control AI crawlers deliberatelySeparate search inclusion, training controls, and user-requested retrieval before editing robots.txt. 11 min
  3. 19Create citation-worthy content—and reject the mythsInvest in trustworthy differentiation while avoiding unsupported AI-visibility tactics. 13 min

Module 6

Run the operating system

Apply the course as a measured 90-day program with clear owners and review points.

  1. 20Your 90-day SEO and AI visibility systemSequence foundations, content, distribution, and measurement into an operating cadence your team can sustain. 15 min

Open access. No login, quiz, or certificate required.