01
Editorial scope
Define one recognizable lane for the blog.
Name the pillar, audience segment, funnel stage, and product-led angle that belong together.
- Pillar and angle
- Audience segment
- Funnel stage
Editorial lanes with rules
Give every article a strategic lane.
Build SaaS Content Directions with a clear audience, funnel stage, angle, keywords, output share, article depth, CTA, and publishing policy.
- Audience, funnel stage, and angle
- Target keywords and examples
- Output share and article depth
- CTA and approval policy
Direction reviewApproved
Blogged demo workspace. Illustrative data.
Product education
AudienceSaaS founders
Funnel stageConsideration
Output share35%
Publishing policyReview
Availability and controls
Know what the workflow needs before you start.
- Paid plans
- Starter, Growth, Ultra Growth, and Agency
- Free Project
- Strategy, Content Directions, and up to 40 lifetime Topics are available on a Free Project.
- Requirements
- Product analysis must exist. A person approves the Strategy before its Content Directions and Topics become the active plan.
- Limits
- Generated Topics use the Project allowance. A Free Project includes 40 lifetime Topics.
- Human review
- Strategy approval is required. Suggested and manually created Topics need approval before drafting. Full Autopilot can create system-approved refill Topics under approved Directions.
Direct answer
What is a Content Direction?
A Content Direction is an approved editorial lane for your SaaS blog. It defines who the lane serves, which angle it owns, what search demand it targets, and whether posts may publish automatically or require review.
02
Demand and mix
Connect search demand to the publishing mix.
Keep target keywords and example Topics beside the output share that guides planning.
- Target keywords
- Example Topics
- Output share
03
Article policy
Set depth, conversion, and review expectations.
Choose evidence-supported or fixed depth, the CTA and lead-capture behavior, and the review policy for the lane.
- Automatic or fixed depth
- CTA and lead capture
- Auto or review policy
04
Controlled change
Change future work without silently rewriting the archive.
Edit, disable, or add a Direction while keeping prior Topics and published posts tied to their original decisions.
- Editable lanes
- Disable without deleting
- Prior work preserved
How it works
A clear path from setup to outcome.
- 01
Review the proposed lanes
Check the audience, angle, keywords, and role each lane plays in the blog.
- 02
Set output and approval rules
Choose the share, depth, CTA, and whether posts wait for review.
- 03
Approve the active plan
Enabled, approved Directions become the strategy Autopilot and Topics can use.
A strategy the publishing system can actually follow.
Each Topic and post can inherit a clear audience, angle, conversion goal, and publishing boundary instead of relying on a generic brief.
FAQ
Questions about Content Directions.
What does a Content Direction control?
It controls the audience, funnel stage, angle, target keywords, output share, article depth, CTA, lead capture, and publishing policy for one editorial lane.
Can I edit or disable a Content Direction?
Yes. You can edit, disable, or add Directions. Disabling stops new work in that lane without deleting its history.
Does every Direction publish automatically?
No. A Direction can require review. Automatic publication applies only in Full Autopilot when the Direction allows it and all governance checks pass.
Do Direction changes rewrite existing posts?
No. Changes apply to future work. Existing drafts and published posts keep the decisions used when they were created.
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