Research and write evidence-led content

Claims need an evidence plan

Before drafting, list the claims the article must make. Classify each as product fact, external fact, analysis, opinion, example, or hypothesis. Assign the best available evidence and freshness requirement.

Prefer primary sources for product specifications, standards, research, laws, and platform behavior. Use credible secondary sources for synthesis and context. Link directly to the supporting page, preserve publication or review dates, and avoid citing a source that merely repeats the claim without evidence.

Add information gain honestly

Useful originality can come from product expertise, a worked example, a transparent framework, a customer-derived pattern with privacy preserved, a benchmark with disclosed methods, or a clear synthesis across sources. It does not require inventing certainty.

Separate observed fact from inference. State sample limits, dates, assumptions, and conflicts. Do not turn a controlled academic benchmark into a universal traffic promise. The original GEO study reported gains in its controlled benchmark; later survey work highlights unresolved measurement and causal questions across real platforms.

Keep product truth governed

Use only verified, current facts eligible for publication. Conflicting or stale facts should block risky claims, not be averaged into a confident sentence. Link readers to the product page or documentation that supports the claim and state important limitations.

Review beyond grammar

The final review checks intent satisfaction, claim support, source quality, product accuracy, originality, structure, accessibility, internal links, conversion fit, and metadata. AI assistance can accelerate research organization and prose, but accountability remains with the publisher.