Build site architecture and internal links

Architecture explains what belongs together

A useful SaaS architecture starts with buyer tasks and product concepts, not an arbitrary depth rule. Group durable product pages, use-case pages, integrations, comparisons, tools, documentation, and educational content around clear parent concepts. Every important page should have a reason to exist and a sensible path from navigation or contextual links.

Internal links do three jobs: they let people continue a task, expose URLs for crawling, and communicate relationships through surrounding language and anchor text. Use normal anchor elements with real destinations. Prefer descriptive wording such as “usage-based billing migration checklist” over “click here.”

Link by reader need

From an educational article, link to definitions, prerequisites, evidence, related decisions, and the relevant product capability. From a feature page, link to proof, setup guidance, alternatives, and the next product action. Avoid adding a block of unrelated keyword links simply to move authority.

Create a rule for every new article:

• link to the most relevant durable product or solution page;
• link to two or more genuinely useful supporting resources when they exist;
• receive at least one contextual link from an existing indexed page;
• avoid duplicate or misleading anchors;
• repair links when destinations move.

Find structural gaps

Export internal links or run a bounded crawl. Flag orphan pages, important pages with very few inbound links, broken destinations, redirecting links, excessive repeated navigation, and clusters that never connect to a commercial path. Review manually: link counts alone cannot tell whether a link is useful.

For a project-management SaaS, an article about sprint retrospectives can connect to a retrospective template, agile workflow feature, reporting capability, and a guide to action items. That path helps the reader move from concept to execution and gives systems a coherent relationship to interpret.